Every communication or artistic medium, and the world it creates (or that is created to facilitate it) has its limitations and morbid symptoms.
The modern art world for example, dominated by wealthy interests and a gallery and museum system that controls access and content, is presented as the cutting edge of expression but often promotes ideas and modes of expression recycled from the late 1960s through the 90s (televisions embedded in mannequins and other exhausted ideas you’ll find in places as allegedly different as MoMa in Manhattan and the Modern Art Museum of Helsinki – you could pass through a portal from one to the other and hardly notice a difference).
We tend to adjust ourselves to fit the confines of worlds we desire or are compelled to navigate and flourish in. This is true for artists of various types, working under the constraints imposed by capital (rather than cultural or religious expression) and it’s also true of YouTube.
As a medium and platform, YouTube is used by millions of people, including people who claim allegiance to broadly left-leaning goals. The idea, once shouted loudly but said less often today is that using YouTube offers greater freedom to do work and state things that are not permitted on mainstream media such as accurately reporting from the ground in Paris or seriously talking about Marxist political economy.
Link to a Video About Events in Paris (fall 2026). An example of a solid use of YouTube
YouTube is enemy territory however, being owned by Google, a corporation which, like all others, is tyrannical and arbitrary; channels are often suspended, cancelled or algorithmically hidden if their ‘content’ runs afoul of Google’s owners or their state backers.
Even so, it is possible to do good work but there is another factor, partly produced by the platform’s operational structure and partly a result of our tendencies as humans: YouTube-ism.
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YouTube-ism is the tendency to mutate your work to conform to what the platform allows but also, perhaps even more critically, to please your audience and acquire new followers. This is a particularly acute issue for people who earn their living from a channel: they are fearful of a loss of income due to a loss of followers.
You can see YouTube-ism in action when a channel changes topics covered, or avoids topics based on the audience’s desires and not the interests or commitments of the (forgive me) ‘content creator’. The channel that started by discussing aviation mutates into an ‘AI’ channel to get more views, for example. The creator responds to off topic requests and drifts from topic to topic to seem to be a news channel. The focus is lost in the pursuit of audience.
YouTube-ism is a hazard for any channel that pursues subject discipline but since my greatest concern is for how left ideas are presented, particularly Marxist thought, I am focused on how this error impacts the leftist media space (which, let’s be honest, suffers from too many Americans, too little study and far too much talking).
There’s much more to say about this and much more I will but let’s leave it here for now; YouTube is a battleground in which the unfriendly terrain is shaped by the platform’s owners, the demands of the audience and our own, internal struggles.
Next time, I’ll discuss what is to be done.



